May 17, 2013
Whether your business sells seasonal products or provides services throughout the year, summer is a HOT season for marketing. The warmer weather offers some flexibility with marketing events and campaigns, and that means you can be creative. Most people like to get out during the summer months, so the potential to attract prospects and clients to your marketing events is higher. The following are a few creative ideas to spice up your summer marketing efforts.
Organize a Community Service Event: Some businesses allot some time and money to support causes that are important to them and their customers. Take the time to organize a community service day to help out a good cause, and get local residents and your employees involved.
Host an Open House Cookout: Invite prospects and clients to a fun open house and supply them with good old-fashioned cookout food like hot dogs, salads, and desserts. Cookouts are always a good time to offer a casual and comfortable venue for getting to know your clients better and meeting potential new clients.
Send Out Summer-Related Promotional Items: People tend to spend much more time outside during the summer months, so offer them cool promotional items (that are clearly branded). Items like water bottles, lip balm, or outdoor toys like beach balls are fun and practical promotional items.
Offer Your Customers a Few Summer Tips: Offer your clients some seasonal tips. As a business owner, you most likely communicate with your customers throughout the year via a client newsletter or other marketing campaigns. Send a special summer newsletter to customers chock-full of tips for staying safe in the sun, events to do in the area, or barbecue recipes—just to name a few. Include information about sales or new products and services your business plans to offer during the summer while you have their attention!
These are just a few summer marketing ideas. Take a moment to brainstorm some of your own.
People do lots of things during the summer—take vacations, grill in the backyard, attend ball games and go to the beach, among other pursuits.
Businesses with multiple owners generally benefit from a variety of viewpoints, diverse experience and strategic areas of specialization. However, there’s a major risk: the company can be thrown into tumult if one of the owners decides, or is compelled by circumstances, to leave.
The next quarterly estimated tax payment deadline is June 15 for individuals and businesses so it’s a good time to review the rules for computing corporate federal estimated payments. You want your business to pay the minimum amount of estimated taxes without triggering the penalty for underpayment of estimated tax.