May 17, 2013
Whether your business sells seasonal products or provides services throughout the year, summer is a HOT season for marketing. The warmer weather offers some flexibility with marketing events and campaigns, and that means you can be creative. Most people like to get out during the summer months, so the potential to attract prospects and clients to your marketing events is higher. The following are a few creative ideas to spice up your summer marketing efforts.
Organize a Community Service Event: Some businesses allot some time and money to support causes that are important to them and their customers. Take the time to organize a community service day to help out a good cause, and get local residents and your employees involved.
Host an Open House Cookout: Invite prospects and clients to a fun open house and supply them with good old-fashioned cookout food like hot dogs, salads, and desserts. Cookouts are always a good time to offer a casual and comfortable venue for getting to know your clients better and meeting potential new clients.
Send Out Summer-Related Promotional Items: People tend to spend much more time outside during the summer months, so offer them cool promotional items (that are clearly branded). Items like water bottles, lip balm, or outdoor toys like beach balls are fun and practical promotional items.
Offer Your Customers a Few Summer Tips: Offer your clients some seasonal tips. As a business owner, you most likely communicate with your customers throughout the year via a client newsletter or other marketing campaigns. Send a special summer newsletter to customers chock-full of tips for staying safe in the sun, events to do in the area, or barbecue recipes—just to name a few. Include information about sales or new products and services your business plans to offer during the summer while you have their attention!
These are just a few summer marketing ideas. Take a moment to brainstorm some of your own.
When the Small Business Administration (SBA) launched the Paycheck Protection Program (PPP) last year, the program’s stated objective was “to provide a direct incentive for small businesses to keep their workers on the payroll.” However, according to federal officials, the recently issued second round of funding has distributed only a small percentage of the $15 billion set aside for small businesses and low- to moderate-income “first-draw” borrowers.
While “under a blanket on a cold winter day” isn’t the worst place to work, it’s a good idea to regularly assess your remote working environment—especially if you don’t have a full home office setup—to decide if anything needs an adjustment or upgrade. Here are four important points to consider:
If your business sponsors a 401(k) plan, you might someday consider adding designated Roth contributions. Here are some factors to explore when deciding whether such a feature would make sense for your company and its employees.