October 16, 2012
First and foremost, it’s important to understand that social media is not one size fits all. Every small business is different and will have different social media needs. For example, some may be looking to acquire new clients while others may want to use social media channels to strengthen customer relationships or educate their audience.
No matter the reason, social media is a cost-effective marketing tool for getting the word out about your business and reaching a large pool of prospects. The following are a few tips for using social media effectively.
Don’t Limit Yourself to One Channel—If you have a great story to tell, you want as many people to hear about it as possible, so don’t limit yourself to one social media channel. Get your information out there using multiple tools like Facebook, Twitter, and your own branded business blog. Social media isn’t just for socializing…these tools provide a great platform for publicizing your business and interacting with your community of readers on a daily basis.
Build a Custom Community—You are in control of creating your own custom social media community based on your brand and the information you release. Over time, you can build a highly targeted audience with whom you can engage in detailed conversations and develop long-lasting, loyal relationships. You can also use the survey capabilities within some social media tools to gather valuable customer information to improve your product or service to meet the needs of your audience.
‘Talk’ to Your Audience Regularly—With social media, you have the ability to carry on conversations in real time, so be sure to maintain your online conversations. If you are inconsistent with your social media communication, your audience will lose interest. Keep your readers engaged by keeping up with conversations.
Don’t Replace Marketing with Social Media—Social media is a complement to your marketing program, not a replacement. While it’s important to be active within the social media space, it’s even more critical to keep up with your long-term marketing program. Continue to plan email marketing and print campaigns…even advertising where appropriate. You need to find the right blend of marketing and social media.
Like a professional quarterback’s salary, throwing a Super Bowl party can be expensive. So how can you be sure—affordably—that your party is the one everybody will be talking about at work the next day? With these tips for some fun party perks that everyone will remember long after the play clock winds down.
Is your idea of a morning routine hitting the snooze button three times and then dragging yourself out of bed in just enough time to slide into work as the clock strikes 9:00 a.m.? You may get some extra sleep, but let’s be honest: A frantic race to work, whether at home or in the office, is probably not the best way to start off a productive day.
The IRS recently announced that the amount individuals can contribute to their 401(k) plans will increase in 2022. The tax agency has also announced other cost‑of‑living adjustments affecting dollar limitations for pension plans and retirement-related items for tax year 2022. Let’s look at some highlights.